We are at the Fondaco dei Tedeschi in Venice, where we gave birth to the Fila event. Our design of the display was a creative exploration.
We embraced a bold vision using construction site structures to create a unique environment that followed the distinctive lines of the Fila brand. This choice has made it possible to create a marriage between aesthetics and context, transforming construction site structures into design elements.
The staging has transformed the space into a compelling fusion of textures and shapes. Each element has been carefully crafted to embrace Fila’s DNA and offer an immersive experience for attendees.