In 2016, at the Basel World event in Basel, an exhibition space dedicated to the renowned men’s jewelry brand Barakà stood out. With an impressive surface area of 330 square meters and a height of 7 and a half meters, the Barakà stand established itself as an iconic presence within the fair.

The entrance, conceived with a touch of glamor and sophistication, welcomed visitors with an opulent setting: a sumptuous casino table that captured the spirit of the brand’s advertising campaign. The chromatic palette, interwoven with dark and deep tones, reflected the masculine essence and the high end of Barakà’s jewelry creations.

Inside were several carpets, carefully placed, outlining the different work areas within the stand, creating a delightful symphony of functional and welcoming spaces.

Among the impeccable details that embellished the environment, the majestic Flos Arco lamp by Achille Castiglioni stood out, a figure who marked the history of Italian design. This icon of lighting design cast a soft, enveloping light on flawless jewels, accentuating their beauty and creating an atmosphere of sophisticated exclusivity.

The Comete stand was integrated into the Barakà exhibition space, creating a combination of elegance and refinement. Despite its small size, the Comete stands blended in with the Barakà environment. The attention to detail and the creative use of the space have made it possible to offer visitors an engaging and suggestive experience, capturing the essence of both brands.