In 2018, at the prestigious Basel World fair, it was the last participation of APM Monaco. This event marked a significant moment in the history of the brand, as it was the first time that the innovative concept of the future store was presented.
The lounge was furnished with attention to each detail, featuring fine materials that conveyed hospitality and brand recognition. Here, guests could immerse themselves in the creations of APM Monaco, surrounded by an atmosphere of tranquility and opulence.
The offices and concept stores were the perfect fusion of functionality and design. This section of the stand was a dynamic environment, where brand representatives could interact with visitors.
A distinctive feature of the APM Monaco stand was the creative use of materials. The stone slabs that covered the area of the future store added sophistication to the design. The fusion between the delicacy of the jewels and the solidity of the stone created a fascinating contrast, which reflected the very essence of APM Monaco: the perfect harmony between strength and beauty.
